Marketing Operations Manager

Marketing
Herzliya
Description

Papaya Global is looking for an experienced Marketing Operations Professional to join our Marketing team in Israel. In this role, you will help to drive operational efficiency, improve our marketing and sales workflow, and own key strategic operational activities. 

You will:

  • Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute, and report on marketing and sales activities
  • Establish and maintain scalable processes that ensure best practices in demand generation and database management
  • Monitor and improve lead and account enrichment, scoring, and qualification process
  • Monitor and maintain data quality within the marketing database
  • Evaluate new technologies and integrate these technologies with our current tech stack to improve the marketing and sales performance
  • Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions
  • Create scalable processes to support communication and collaboration across different departments
  • Work closely with Marketing, SalesOps, and Sales teams on funnel analysis and metrics across digital and ABM activities. 
Requirements
  • 2+ years of experience  in marketing or sales operations specificly at a SaaS tech company
  • Hands-on experience with HubSpot (Cross-object data management and activation)
  • Experience working with Salesforce CRM in an operational capacity, comfortable working with Salesforce flows, formulas, custom views, reports and dashboards 
  • Data-driven, continually seeking to innovate to drive improved results
  • Familiarity with different marketing approaches; ABM, inbound, and outbound best practices
  • Advanced level of Excel experience
  • Knowledge and understanding of marketing tools (Zapier), processes, and execution of workflows in order to support, track, and report KPIs for ABM activities
  • Creative and strong initiative. Can translate new ideas into systems and processes
  • A highly self-motivated, proactive contributor who works well as an individual and within a team environment

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